The original creators of the famous frozen dessert company Ben and Jerry's has announced that parent company the multinational conglomerate stopped the launch for a new pro-Palestinian ice cream flavor.
Ben Cohen, who co-founded the business alongside his partner, disclosed how he plans to independently develop the controversial flavor within a personal collection highlighting issues the company has been prevented from addressing publicly.
This latest announcement deepens the continuing disagreement among the world-famous ice cream maker with its corporate parent, the British packaged goods giant which has owned Ben & Jerry's for over two decades.
Both founders have claimed how the parent company along with its ice cream arm Magnum unlawfully blocked their company from "honouring its social mission".
Mr. Cohen announced via social media how he is creating a new watermelon-based frozen dessert, requesting public suggestions for naming options and potential ingredients.
“I'm accomplishing what they couldn't,” Mr. Cohen stated from his kitchen. “I'm creating a watermelon-based ice cream that advocates for lasting ceasefire for Palestinians and calls for repairing the damage that occurred in the region.”
The watermelon has emerged as a symbol for solidarity with Palestinians because of its coloration, which match the colors in the Palestinian flag – red, green, black and white.
In 2021, the ice cream company refused to sell their merchandise in areas occupied by Israel, resulting in the parent company selling the Israeli operation over to an Israeli distributor, thereby permitting ongoing distribution in the occupied West Bank.
The new dessert series will be created through Ben's Best, the activist dessert company that originally established in 2016 for endorsing former US presidential candidate Senator Sanders via the product "Bernie's Return".
The founder indicated how he will develop other ice cream flavors that address issues which the company was silenced from addressing publicly by corporate restrictions.
The announcement follows partner Jerry Greenfield resigned his position at the company recently, after many years with the organization, mentioning worries that the company's autonomy had been compromised after Unilever's decision to restrict their advocacy work.
Previously, Mr. Cohen remarked that "Jerry has strong compassion and this conflict with Unilever was deeply distressing him."
“My conscience compels me to keep working within the organization to advocate for corporate autonomy ensuring that the company can fulfill the social mission, the values which established its foundation while upholding for decades," he told journalists.
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